# How We Work — Ordino

We partner with ambitious creative businesses to design and build the technology they need to grow.

## Who We Are

We help ambitious creative companies design and build the technology behind their business, from customer-facing products and AI-powered tools to internal systems, workflow automation and operational software.

We've built, scaled and sold one of the world's leading independent type foundries, combining commercial strategy, software development and product innovation into a business trusted by some of the world's biggest brands. That experience shapes everything we do.

## How We Help

After fifteen years running one, we know where creative businesses get stuck and it is usually the same handful of places.

Strategy and delivery are usually bought separately. That tends to produce the same outcomes:

- The plan never gets actioned
- Not fully maximising on audience or platform
- No clear view of where growth comes from

Our answer is one team, from diagnosis to delivery.

## Our Services

### Strategy (Commercial and Technical)

- Audit — Where commercial and technical meet
- Roadmap — What to build and in what sequence
- Decision Mapping — Who decides what, and on what evidence
- Systems Thinking — How parts interact to produce outcomes

### Build

- Websites — The keystone for many businesses
- AI Systems (SLM and RAG) — Private systems built on your data
- Internal and External Tools — Specific software platforms that enable collaboration and oversight

### Learn

- Data Evaluation — What worked well, and what can still be refined
- Commercial Model Refinement — Findings fed back into pricing and pipeline

## Why Clients Work With Us

1. Strategy and delivery remain connected from start to finish
2. Commercial thinking and technical expertise in one team
3. Small enough to move fast. Experienced enough to solve hard problems
4. We help build long-term capability, and growth through partnership

## Why Us?

We founded Colophon Foundry in 2009, grew it into the second-largest type foundry in EMEA, and sold it to Monotype in 2023.

We've built a creative business and sold it — so we diagnose the problems from the inside. Fifteen years working together: Anthony on the commercial side, Edd on the technical. The people who set the strategy are the people who ship the build.

## How We Work

Technology projects often fail because businesses start with the solution rather than the problem. We begin by understanding how your business works today, where the friction exists and what success actually looks like. Once we've agreed on the right approach, we design, build and iterate together.

## From Start to End

We stay with the project throughout, so strategy, design and development remain connected from the first conversation to launch.

Engagement typically moves through:

1. Diagnostic
2. Build
3. Partnership

## Let's Work Together

If you think we might be a good fit, we'd love to chat.

Email: mail@ordino.co.uk